Show your African pride on the beach this summer with the T-shirts from new ethical fashion label Baffs.
While the company is based in the United Kingdom it only sells T-shirts made in Africa using African organic cotton. The bold designs are colored using water-based inks to ensure every tee is as good to the planet as it is the African people.
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Baffs will showcase its wares at the Ethical Fashion Show in Paris in early March. It’s an important opportunity for the fledgling label to spread its message to a wider audience. Company director Ade Durojaiye said gaining the runway slot was vital for his company at this early stage.
“Getting a spot on the show was very important to us because we believe the Ethical Fashion Show is an ideal platform for us to have our legitimacy better recognized in the ethical fashion field,” he said.
The Baffs T-shirts are available in both male and female styles. Each one makes a statement that goes beyond aesthetics. The prints express ideas about Africa, its people, and their culture. Durojaiye said that with so much negative press surrounding Africa, his firm strives to present a different side of the continent to the world.
Will you be wearing a Baffs T-shirt on the beach this summer?
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