Women have long complained about being treated as sex objects by some men who peruse calenders of bikini clad beauties, and those men have claimed their interest is flattering to women, but new research shows that men really do think of bikini clad beauties as objects rather than people and that they have better recall of the images of bikini clad women than those who are fully clothed.
When we look at people and when we look at objects, different areas of our brains are used. Brain scans as we look at images can show what parts of the brain are used as different images are viewed. The areas used ‘light up’ on the scans indicating whether the image viewed is seen as a fellow person or something else.
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Research has indicated that when men look at sexualized photographs of women like the bikini calendar babes, they don’t see those women as a person, but as an object. This may have implications for campaigns that seek to limit exposure to these images such as campaigns against pornography or sexualized imagery in advertising, particularly imagery that can be viewed by children.
