Screen legend Catherine Deneuve has launched a small capsule collection of sunglasses for the spring and summer of 2012. There are six designs in all available through the actress’ Catherine Deneuve Lunettes line, part of the Viva International Group.
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Each frame can be converted into a pair of prescription sunglasses, making them extra versatile for the company’s target market of women over the age of 55. The cfirm says this demographic is aware of trends but not driven by them. Instead these ladies look for classic elegance and timeless style. Much like Catherine Deneuve herself!
Catherine Deneuve Lunette’s general manager Liz Tontodonati said her company recognized a gap in the market for sunglasses made for mature women that look good but don’t cost a lot of money. The small range looks to fill that hole by capturing Deneuve’s “style, elegance, and Joie de Vivre.”
You don’t need a Hollywood bank balance to indulge in these beauties either. They cost just $39.95 for the sunglasses, a protective hard case, and a cleaning cloth. What a bargain!
A few more choices would have been lovely, but for that sort of money I’m not about to quibble. Would you wear Catherine Deneuve sunglasses, or do you prefer more youthful designs?
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