Coach has teamed up with eyewear label Luxottica for a range of fashion spectacles and sunglasses. Luxottica will take over the reins from the brand’s current eyewear partner, Marchon.
The new agreement will see prescription spectacles and sunglasses released through Coach’s flagship brand, Coach Poppy, and the new Reed Krakoff line. It’s expected to generate more than $100 million annually for the brands.
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“We are very excited and proud to be entering this new partnership with Coach, one of the most important accessories brands in the world,” said Andrea Guerra, Chief Executive Officer of Luxottica Group.
“Coach’s brand proposition, its commitment to the highest standards for design and craftsmanship and its distribution in strategic geographies worldwide fit perfectly within our portfolio.“
The new Coach glasses and shades are slated to hit Coach boutiques, Luxottica retail chains, and optical and department stores around the world in 2012. No prices have been announced at this stage, but with current Coach sunglasses priced around $150 and Reed Krakoff shades between $250 and $300 we might expect to pay the same for the new designs. Are you looking forward to seeing them?
[Source: Accessories Magazine]
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