Sustainable fashion label The IOU Project has teamed up with Spanish eco-friendly surfboard company Along to create an ethically crafted madras board bag.
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We all know madras is a checked Indian material generally handwoven by the country’s artisans. But you might not know that the material is ideal for withstanding harsh coastal conditions. India’s fishermen have long understood its durability, and so fashion the fabric into sarongs, head wraps, and knotted cover-ups called lungis.
The IOU Project is all about teaming up with companies that share its eco-friendly ethos. Previous collaborations have included joint ventures with Manifatture Di Padova, Calzados Lara, and Mundicorte. All IOU Project collaborative products are released in limited quantities to make them a bit more desirable. Several of its goods are made from madras, as the IOU Project believes in preserving the traditional craft of creating this colorful cotton cloth.
This surfboard cover is perfect for protecting Along’s eco-friendly surfboards, which are all made from repurposed woods. No prices have been announced yet, but as madras is fairly inexpensive hopefully these surfboard covers will be more affordable than their non-ethical counterparts. We’ll find out when these sustainable beach accessories hit the IOU Project and Along websites in time for summer.
Surfboard Cover Bags on eBay
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