Chloe recently inked a deal with Marchon, who will manufacture and distribute a range of sunglasses and optical eyewear for the French fashion house.
The agreement is a real coup for Marchon. The company’s far from a household name, but with licenses for labels like Emilio Pucci, Valentino, Calvin Klein, Karl Lagerfeld, Salvatore Ferragamo and more it’s only a matter of time. The business is certainly proving it’s got what it takes to please fashion’s big guns, so it cant be too long before consumers take notice.
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Marchon’s president and chief executive officer Claudio Gottardi said the partnership with Chloe is “exciting” for his firm.
“The dedicated Chloe consumer appreciates luxurious sunwear and eyewear and we are looking forward to leveraging the brand DNA as we translate the delicate femininity from the ready-to-wear to our new collection,” he explained.
The Chloe glasses will celebrate the French fashion house’s femininity while offering the latest technical eyewear advancements. Marchon will look to Chloe’s ready to wear collection for inspiration, so the shades should be easy to pair with your favorite Chloe outfits and accessories.
It’s just a shame that the new collection won’t hit stores before the Northern Hemisphere’s summer. Look for the shades and spectacles at Chloe boutiques, high end department and specialty stores, and leading optical outlets around the world this September.
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