Topshop is celebrating a decade sponsoring the British Fashion Council’s New Generation program (NEWGEN) with a new range of T-shirts designed by the initiative’s most famous graduates.
NEWGEN was developed in 1993 to recognize and support new designing talent in Britain. The initiative helps designers finance their runway shows, and even offers them the opportunity to use the British Fashion Council Catwalk Show Space. It also sponsors presentation and exhibition space to help budding designers gain vital exposure to buyers and press.
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NEWGEN alumni Christopher Kane, Mary Katrantzou, Marios Schwab, Richard Nicoll, and Erdem are amongst the big fashion names who’ve lent their talents to Topshop’s new T-shirt project.
The limited edition T-shirts are bound to be popular, so I’m thrilled to see Topshop refusing to line its own pockets with the profits. Instead it’ll donate the lot to Centrepoint, a British charity dedicated to helping homeless youth.
The T-shirts are sure to be a hot item during London Fashion Week. They’ll go on sale during the style festival, which runs from February 17 to 21. Look for them at regular Topshop stores in the United Kingdom, its pop-up shop in London’s Selfridges, the retailer’s online store, and the NEWGEN space at Somerset House.
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