British Panama hat label Pachacuti is proud to be considered the United Kingdom’s only fair trade hat specialist.
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The production of Panama hats has traditionally been overseen by unscrupulous middlemen known as perros, the Spanish word for dogs. They typically shortchange weavers, who work hard for very little financial reward.
Pachacuti bucks that trend by working directly with women’s co-ops operating in Ecuador. The impoverished women who work there are responsible for the entire production of the Panama hats, from the initial weaving to the finishing touches, so they retain more of the hat’s final value. Their work with Pachacuti helps them regain financial independence and support their families and wider community. That’s the sort of aid effort that most of us want to support.
Pachacuti’s social commitment is impressive, but happily it’s married with a fashion forward approach to design. The British label has reinvented the time-honored Panama hat with poppy colors like flamingo pink, sky blue, and Arizona yellow. If your boyfriend is gazing longingly at your hat, it’s worth pointing him to Pachacuti’s men’s collection!
Prices start at £37 from the Pachacuti website. Its Panama hats would be ideal for keeping the sun off at the beach or the upcoming summer music festivals.
Panama Hats on eBay
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