Ray-Ban is celebrating 75 years in the business with a retro capsule collection. The pieces in the Ambermatic line are modelled after the sunglass firm’s iconic 1937 aviator shades.
The new Ambermatic shades use the same yellowed, photo-chromatic, polarized, anti-glare lenses Ray-Band developed in 1978. These still innovative lenses darken in response to increased light and temperature conditions.
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The capsule collection is very small, with just four styles available. Traditionalists will love the Shooter, with its curved temple tips. If you prefer a more minimalist look, you’re best suited to the Outdoorsman which does away with those distinctive tips. There are also two regular Aviator styles available.
The new Ambermatic Ray-Bans are available at Ray-Ban stores around the globe, Sunglass Hut outlets, and Ray-Ban’s website for $210. They’re no bargains, but that’s not an exorbitant amount to spend on sunglasses that are destined to become collector’s items. I just wouldn’t hesitate to snap a pair up if you’re keen. Only 18, 000 were made for worldwide distribution, so they’re not likely to last too long.
The pale lenses of the Ambermatic sunglasses don’t leave a lot of mystery, but as Ray-Ban’s latest advertising campaign informs us, “Legends Never Hide.” Does the 70s styling of these limited edition sunglasses excite you?
[Source: The Hollywood Reporter]
Vintage Ray-Ban Ambermatic Sunglasses on eBay
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