Australian surf company Rip Curl has opened the doors to two new flagship stores in Sydney Airport. The Australian outlets are located in the airport’s domestic and international terminals.
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The new stores look to engage shoppers in a snapshot of Australia’s vibrant surfing culture. That’s especially true of the boutique located in the international terminal, which features a collection of interactive audio-visual displays. Travelers can even consult iPads for the surf and weather conditions for their intended destination.
While the domestic outlet doesn’t have the same bells and whistles, shoppers are still spoiled for choice. Both outlets feature the full range of Rip Curl’s flexible Mirage board shorts, its My Bikini swimwear collection, and fashion and surf watches, sunglasses, luggage, and other beach products. All staff members are well trained and passionate about surfing.
Rip Curl Retail’s general manager Natalie McLean says her company looks forward to offering “a complete retail experience to passengers at Sydney Airport.” She’s also confident of the success of both stores.
Rip Curl is one of Australia’s best known companies, so it makes sense for it to make its mark in one of the country’s busiest airports. Will you stop by on your next visit Down Under?
[Source: The Moodie Report]
[Image Source: Ari Bakker/Flickr]
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