Ruth Ferguson’s Olga Olsson swimwear label creates sustainable bikinis and one-pieces inspired by the natural world.
The British designer worked in Cuba, Africa, Central America and Brazil before returning home. Her global travels and the beauty she saw along the way informs the swimwear designs. In fact, her swimwear is still made by a small atelier in Rio de Janeiro. The glamour of their South American birthplace seamlessly marries with European elegance and English quirk.
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There's one that has become my favorite, which is the ESONLAR Women's Sexy Plunging V Neck Bathing Suit. Mainly because it feels so smooth and soft and how well it flatters the body.
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The Olga Olsson swimsuits have quickly gained a following of celebrity style makers including Kate Moss, Elle Macpherson, Natalia Vodianova, and Sienna Miller.
As she was moved by the world’s natural beauty during her travels Ferguson resolved to minimize her carbon footprint. She sources sustainable fabrics and trims located close to her production headquarters, and uses digital prints where possible. This technique uses far less ink and fabric than traditional roller printing practices. Even the tags are crafted from recycled Brazilian card! Remember to tie the ribbon from the tags around your wrist. According to Brazilian folklore any wish you make will come true!
Olga Olsson’s workers also earn fair wages and work in excellent conditions. These workplace standards aren’t always guaranteed in the area, so it’s admirable to see Olga Olsson doing the right thing by Brazil’s people as well as the planet.
Shop for Olga Olsson swimwear at leading retailers around the world, including Harvey Nichols, and the Olga Olsson website.
